2.  Set Up Exclusive Deals For “Special” Customers

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Customers like to feel rewarded for bringing you their business. So whether it be a VIP club or a voluntarily-based emailing list, you should offer exclusive coupons or discounts so these specific customers feel as if they are being given the upper hand compared to those that use your business every once and a while. This process creates unbreakable loyalty because they are being rewarded for their spending.

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