1. Start With A Plan

Have A Plan

This step may seem a little obvious, but people very often want to start a campaign without specific goals in mind. What you hope to accomplish in the end will effect every decision you make from the start. Whether for a restaurant or a lawn service, the size of your mailer, target demographic, and tactics used to get people to utilize your business will all be completely different. Are you aiming for more online orders or hoping to get people to put a foot through your door? Are you hoping to get people to book your services now or to increase the number of people on your email list so you can have a wave of business when the time is right? All of these decisions need to be made from the get go for the best results.

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