4. Make Each Channel Different

Personalization

It is a complete waste of your time to send out a massive amount of mailers to prospective customers to only repeat the very same message in an email one week later. This is one of the biggest reasons companies have issues with people unsubscribing. Each time you make contact with your customers, the message needs to build and offer something new and more exclusive or hone in on an exact service that they may have expressed interest in. Keep it fun, new, and exciting or you can wave goodbye to your customers before they even make a purchase.

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